Online dating demographic market
That being said, I’ve heard of all types of relationships resulting from every type of platform, regardless of said “purpose” or stigma.
I realize that each app is in and of itself a different marketing channel.
The key difference is that in marketing, different channels must live in beautiful harmony.
While your interaction in online dating will likely start in one app and never evolve to another, in marketing you must keep the context the same across mobile, email, social, digital, and beyond.
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Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
At the end of every demand gen campaign/nurture stream/marketing message is one thing and one thing only: another human.
It doesn’t matter if it’s B2B, B2C, the auto industry, Saa S, or just some girl trying not to live alone with cats for the rest of her life (this be me); at the end of the day, ALL marketing is a human-to-human interaction.
And in this case, the same thing goes for marketing; you need to get to know your customers and prospects. It should be based on trust and support and will likely not involve true love’s kiss.And if not, at least it will provide some entertainment. And on this battlefield, each online dating platform requires a different strategy.First, let me break down the stereotypes of the apps that I’m most familiar with. Hinge leans more on the “let’s date” end of things.In the words of the great Beyoncé, “All the single marketers (All the single marketers). ” When I got out of my last relationship, my boss suggested that the best thing I could do was throw myself into my work. I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are.As a veteran of dating apps Tinder, Hinge, Coffee Meets Bagel, and Happn, I have learned a thing or two about building relationships.