Big data and text analytics can help create better matching systems, whilst also making it a more personal experience for the online dater.64% of people state that common interests are the most important factor of a relationship, and therefore it is crucial to make sure data is not just gathered quickly, but is also appropriate and accurate.Sites need to collect information and filter through millions of users to discover and present the perfect match based on likes, dislikes, vocation, and location.But where does this insight come from and is it really reliable?There’s no hiding from the fact that we live in a digital world.
The stigma once associated with meeting a partner online has faded and an increasing number of people are choosing to place their faith in digital cupid.
But when it comes to the success of modern dating websites, a personalised approach is essential, especially when you consider that there are around 8,000 competitors worldwide.
Personalisation allows companies to really get to know their customers, and this is arguably the most important element in the online dating world.
Time, or the lack of it, has massively contributed towards the rising popularity of online dating.
With people leading busier lives, the ability to browse profiles when they’re on the go perfectly complements the packed schedules of today’s singletons.