Blog internet dating
In 2012 Sean Rad and Justin Mateen had the idea of creating the first dating platform, which was only constructed as a smartphone application and not a website.
Therefore the new possibility of dating through Social Media became even more relevant, especially for Generation Y, which could be just as well called smartphone generation (Stampler, 2014).
This also goes hand in hand with the theory of Schau and Gilly (2003) mentioned before, which states that people tend to create a digital imsgr and therefore different self when using Social Media trough e.g. Ward (2016) talks about a similar concept called impression management which likewise deals with the fact that people tend to present themselves in a way which they think is catchy towards the other sex and helps them felling more confident in the dating world.
This also goes hand in hand with the point of “Self-worth validation” which nowadays especially young adults aim for more than ever. The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism, Cambridge: The MIT Press.
Social Media only represents one side, the good and shiny one.
This should be kept in mind especially when dating through Social Media or judging people because of pictures uploaded somewhere online.
The digital self (Schau & Gilly, 2003) which describes how people present themselves in Social Media is full of lying, editing and faking.
When we think about ourselves, what do we post on Social Media channels like Instagram or Facebook?